Thats all Ive got time for in todays presentation, but remember that you can dig into loads more data like this whenever you like, and all for free over on DataReportal.com. It is a picture-sharing social media app that allows users to take, edit, share pictures and follow content. Kakaostory is also quite popular, ranking 6th in DigitalReportals study. Get full access to all features within our Business Solutions. to incorporate the statistic into your presentation at any time. liability for the information given being complete or correct. The app is only a few years old and is quickly gaining traction as one of Asias most diverse photo-sharing apps. 89.3% of the entire South Korean population are social media users. By April 2018, more than 150 million Instagrammers were connecting with businesses each month.. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. Which social commerce platform should you use in your country? Feeling the need for speed in your video content marketing strategy? Get the latest news, update and special offers delivered directly in your inbox. That's why we've put together a list of the top social media marketing trends and strategies in Asia that are shaping the market in 2023. In some geographies, however, there are significant challenges. Please do not hesitate to contact me. Shopping just got a whole lot easier, thanks to the latest features from your favorite social media platforms. Theres also one surprise social network coming out of Vietnam. This new way of shopping is called S-commerce, or social media commerce, and it lets brands sell products directly on social media platforms no need for consumers to jump around to different sites. Branded Content Draws Bigger Attention, 6. Currently, you are using a shared account. WHATS IN THIS REPORT? And with a multitude of platforms to choose from, it is critical to create the right content for the appropriate platform that matches your product, service and target audience. Some 34.8% log on to read news stories, while 31% use the networks to search for articles or videos. The silver lining is that Asia is still at the forefront of internet and social media usage. In Southeast Asia, e-commerce big-hitters like Tokopedia and Zalora are also incorporating influencer marketing into their campaigns. Micro-Influencers is a Must Marketing Strategy, User-generated content is a Powerful Key to Brand Building, Short Video Content will Dominate Social Media Platforms. The top social commerce platforms in Southeast Asia (by country). The platform is accessible on multiple devices, including computers, mobile phones, and tablets. YouTube is the most popular, with 94.2% of internet users using the platform. However, usage and popularity vary significantly between countries. This means that advertisers have an opportunity to get creative and come up with new and engaging ways to market their brands. Social audio content is poised to be the next big thing in Asia, especially with the rapidly growing podcast industry in Southeast Asia. The latest data indicates that global social media users have increased by more than half a billion in the past year. How to Maximise Your Exposure With Hashtags on LinkedIn, Facebook, Youtube and Twitter are not easily accessible, Developing a Social Media Strategy webinar, Everything You Need to Know About Updating to the New Facebook Page Experience, 7 proven methods for turning customers into advocates, 4 New Instagram Features You Need to Know (November 2022). Comparatively, LinkedIn accounted for 0.63 . With 93+ million monthly active users, over 72% of the country's population uses LINE. PayPals Asian social commerce report notes that: No wonder 69% of Philippine merchants not doing social commerce are looking to get in on the action. (February 28, 2022). Hello folks, and thanks very much for joining us today. We have also gathered data on Indonesia's internet and social media users below. As elsewhere, social media is massively popular across Southeast Asia. Mobile use is also very popular, with 99.3% of the population accessing social media via mobile. Please create an employee account to be able to mark statistics as favorites. Travel-related purchases make up US$5.38 billion; electronics & physical media, US$1.01 billion; and fashion & beauty, US$874 million. But its numbers also have a better distribution across platforms. What's new and trending on the blog? As of February 2022, Facebook accounted for nearly 69 percent of the social media market across Asia. Vertical videos are a real game-changer, and TikTok deserves some credit for starting this trend. We are all too familiar with some of the most recognised social media networks in the western world, but many of these channels may be inaccessible to some of the worlds largest markets. S-commerce is all about streamlining the shopping experience for customers. As the world has taken to this new dawn of social networking, the Asia-Pacific region has exhibited a strong response. Even though China is a powerhouse in the Asian economy, the likes of Facebook, Youtube and Twitter are not easily accessible due to censorship laws that exist in the country. Well, once again, the data holds some surprises. In Southeast Asia, the food sector has been on the rise and the ride-hailing giant Grab is dominating the region with its bold expansion to food delivery, GrabFood. And in fact, social media activities now account for almost a quarter of this age groups waking life, assuming that the typical person sleeps for between 7 and 8 hours a day. Monthly active users of leading messaging apps in China 2022, Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Quarterly smartphone market share worldwide by vendor 2009-2022, Number of apps available in leading app stores Q3 2022. Cambodia You've come to the right place! By highlighting your brand's values and using storytelling techniques, you can tap into people's emotions and build a strong connection with them. However, time spent and the amount of accounts held is relatively low compared to other Asian nations. Please do not hesitate to contact me. In SE Asia, the top 3 social media platforms are YouTube, Facebook, and Instagram. That's why UGC is such a valuable tool. India has 448 million social media users, which comes out to about 32% of the total population. Turning customers into advocates isnt always easy. It is a messaging app, similar to WhatsApp. Most companies looking to advertise their product or service across APAC have seen success in another market first. countries with the most amount of active social media users, Facebooks penetration rate sits at around 61%, Why LINE is the most popular messenger app in Japan, The Ultimate Guide to using LINE Japan for advertising your business, very popular among celebrities and influencers. The use of social networks remains above all useful for keeping in touch with family and friends, for 47.5% of users aged 16 to 24. Well, once again, the data holds some surprises. Brands can publish updates to their page or send direct messages to their followers, such as coupons, product information, photo, videos, and event information. This micro-blogging platform has over 560 million monthly active users. 74% of Japans internet users are on social media as of 2021, an increase of almost 5% compared to 20204. The impressive headlines arent limited to user numbers though; people are also spending ever more time using connected technologies. In fact, the Asia-Pacific region makes up the majority of unique social media visitors worldwide, representing 64% of the global audience. All of the stats that Ill be sharing with you today come from the ongoing Global Digital Reports series that I produce on behalf of We Are Social and Hootsuite. Instead, you can focus your efforts on 1 or 2 of the larger platforms, safe in the knowledge that youll still have the opportunity to reach the majority of the regions younger internet users. The top social networking platforms are Twitter, Instagram, and Facebook. Exportable files for easy reading, analysis and sharing. Three years after its launch, the platform had evolved into a more well-rounded microblogging platform that included imagery and video. Explore Malaysia digital marketing opportunity brought by increased internet usage and robust economic growth. It's safe to say that, 5. But theyre not just browsingtheyre shopping (or contributing to their countrys internet economy, predicted to hit US$130 billion by 2025). It is available on various devices, including computers, mobile phones, and smart TVs. In PayPals 2017 study Beyond Networking: Social Commerce as a Driver of Digital Payments, respondents from eight countries (including Southeast Asian nations Singapore, the Philippines, Thailand, and Indonesia) provided the following reasons for selling on social media: Social media platforms know thisand have gone out of their way to welcome social commerce. February 28, 2022. 1Source: https://datareportal.com/reports/digital-2021-india, 2Source: https://datareportal.com/reports/digital-2021-indonesia, 3Source: https://datareportal.com/reports/digital-2021-indonesia, 4Source: https://datareportal.com/reports/digital-2021-japan, 5Source: https://www.trenders.co.jp/news/1772/, 6Source: https://datareportal.com/reports/digital-2021-thailand, 7Source: https://datareportal.com/reports/digital-2021-thailand, 8Source: https://www.facebook.com/iq/insights-to-go/tags/thailand, 9Source: https://datareportal.com/reports/digital-2021-taiwan, 10Source: https://datareportal.com/reports/digital-2021-south-korea. Youku offers a wide range of content, including movies, TV shows, news, sports, and music. Now you know where to reach your customers. So how can you get your customers to create UGC for you? It's not a new idea in digital marketing, but it's still an effective way for a brand to build credibility and boost conversion rates. J&T Express offers social commerce sellers comprehensive order fulfilment and warehouse management solutions, as well as the capacity to do international and last-mile deliveries. In 2023, there's no denying the huge potential of S-commerce. But its also interesting to note that Twitter attracts almost as many people in this cohort as TikTok does, which again tells quite a different story compared to the one we often see in the news. It's all about the "For You Page" feature. KEY STAT: Facebook will have 934.3 million users in Asia-Pacific this year, more than it has in any other region. This indicates that many Thai people use Facebook to gain new information and to shop for new products. "Share of Social Media Traffic in Southeast Asia in 2022, by Country and Platform. Methods: We surveyed travellers departing from Hamburg International Airport to South or Southeast Asia, using a questionnaire on demographic, medical and travel characteristics. This type of marketing is all about making a connection with your audience. A large proportion packed any antidiarrheal medication (612, 63%) - most frequently . WHO WE ARE? Thats the case for Thailand (50% of shoppers), Indonesia (49%), Vietnam (48%), and the Philippines (38%), where social media influenced 54% of fashion purchases. Get in touch with us. Not only does social audio help build credibility and trust for your brand, but it also opens the door for interactive communication with your community. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. You only have access to basic statistics. I was also quite surprised to discover that Facebook Messenger is the most popular messaging platform for South-East Asias young adults, well ahead of both WhatsApp and Telegram. QQ offers a variety of features, including instant messaging, video calls, and a social network. Selling on Instagram has quickly become a staple feature of the platform, with many businesses seeing significant returns. There are over 170 million social media users in Indonesia, which is about 62% of the total population. Facebook will remain on top, but TikTok, Instagram, and Snapchat are making waves. (Indonesia is in first place, followed by the UK at #2, Thailand at #3, and Malaysia at #4. In Southeast Asia, e-commerce big-hitters like Tokopedia and Zalora are also incorporating influencer marketing into their campaigns. Consumers in Asia want to trust the brands they buy from, and they're more likely to do so when they see real, personal experiences from other customers. In particular: The potential adoption of social selling by merchants is also at 64%, while wide customer reach is the top reason for merchants to go on social media. The blog Geeks in Cambodia offers pros and cons for this situation. However, plenty of other platforms do attract large numbers of young adults, and Instagram attracts almost as many 16 to 24s as Facebook does across those larger South-East Asian economies. Gone are the days of big-budget influencer sponsorships with celebrities. spend the most amount of time on social media per day across APAC, 89.3% of the entire South Korean population, https://datareportal.com/reports/digital-2021-india, https://datareportal.com/reports/digital-2021-indonesia, https://datareportal.com/reports/digital-2021-japan, https://datareportal.com/reports/digital-2021-thailand, https://www.facebook.com/iq/insights-to-go/tags/thailand, https://datareportal.com/reports/digital-2021-taiwan, https://datareportal.com/reports/digital-2021-south-korea. Research from GWI shows that 99.6 percent of South-East Asian internet users between the ages of 16 and 24 use social media every month, making it the number one online activity for this demographic even ahead of using search engines. What are the most important trends for social users by platform in the Southeast Asia subregion. Read our article on Malaysia digital marketing platforms and tips for Malaysia digital marketing success, including social media marketing, SEO, and ecommerce. Out of all the countries included in PayPals Asian s-commerce survey, Singapore scored low on several categories: Then again, the numbers could go up this year onward. With Facebook Shop, Instagram Live Shopping, Tiktok Shops, and Product Pins from Pinterest, shopping is as seamless as it gets. Comparatively, those in Japan spend 51 minutes per day on social media (as of 2020). When expanded it provides a list of search options that will switch the search inputs to match the current selection. 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